FUNDAMENTALS OF MARKETING

Course Length

2 to 3 Hours

Course Description

One of the biggest concerns for every marketer today is, “How does one cater to their customers’ needs, make more sales and stay ahead of their competitors?” The answer lies in creating a winning “Marketing Strategy” for any given business model. Marketing is an approach to business that seeks to identify, anticipate and satisfy customers’ needs. The Fundamentals of Marketing course will introduce you to marketing, its definition, various strategies and approaches.

Course Topics

• Understanding Marketing
• Marketing in Today’s World
• Value Focused Marketing
• Situation Analysis
• Segmentation
• Differentiation
• Marketing Strategy
• Implementation
• Assessment

Course Features

• Global navigation
• Audio narration
• Interactive practice pages
• Scenarios and exercises
• Glossary

Pricing

This course is available for $79 per seat. For licensing of 100+ users, it is available for just $79 per seat.